Why your site isn’t ranking, and it isn’t your content
The configuration and entity gaps that hold creative and law firm sites back, and what to do about them. Read this and the rest of the blog.
Free SEO Audit → Live Walkthrough
Find out exactly what’s holding your site back
On a free audit call, I walk you through your own Showit or WordPress site live and show you the specific gaps keeping you off page one. No automated report, no sales pressure, just a clear look at what’s working, what isn’t, and what to fix first.
Free 1:1
Free audit call
Free audit call
Your live site audit
The same first look I run at the start of every paid engagement, walked through with you live on your own site.
On the call
- Your site, through an entity SEO lens
- The gaps holding your rankings back
- Your three highest-impact fixes, ranked
45 minutes → 1:1 → no cost, no obligation
The Gap
You are doing the work. Your site still isn’t ranking.
You publish the blog posts. You keep the site updated. You have built something you are proud of and that proves what you can do.
But the inquiries are not matching the effort, and you cannot tell why. Is it the content, the structure, the way Google reads the site, or something you have not even thought to look at? From inside your own site, the answer is almost impossible to see.
This is rarely just a content problem. It is usually a handful of fixable gaps you cannot spot from where you are standing.
What You’ll See
Your site, read the way search actually reads it
In 45 minutes or less, you get the same review I run at the start of a paid engagement, walked through live so you understand not just what is wrong, but why it matters and what to do about it.
- Whether search engines correctly understand who you are, what you do, and who you serve, the entity signals that decide if you are recognized at all.
- The three highest-impact fixes for your site, ranked, so you stop spreading effort across a hundred small tasks.
- The technical issues quietly holding you back, from indexing and speed to the structure search engines rely on.
- The searches your ideal clients are making that your site is not yet answering.
- Whether your site is positioned to show up in AI and generative search, not just traditional results.
Your site does not need more content. It needs to be understood.
The Free SEO Audit
What We Cover
Six areas we review, and what each one means for your rankings
Built for creative entrepreneurs and independent law firms on Showit + WordPress who want to know what to fix before spending a dollar fixing it.
01 → Entity clarity
How search understands you
Whether your name, your business, and your areas of expertise are connected the way search engines and AI need to recognize and trust you.
02 → Technical foundation
What’s quietly broken
Indexing, speed, and structural issues on your Showit or WordPress site that hold back everything else you do.
03 → Content and keywords
The searches you’re missing
The questions your ideal clients are typing into Google that your current pages do not yet answer.
04 → Image SEO
The step creatives skip
How your visuals are read by search, a quiet ranking factor for image-heavy creative sites that almost no one configures.
05 → Generative search
Showing up in AI answers
How likely your site is to surface across the range of searches your clients actually run, including AI and generative engine results, not just traditional rankings.
06 → Your priority plan
What to fix first
We close the call by ranking everything we found into the three highest-impact moves for your site. You leave with a clear order of operations, not a pile of problems.
How It Works
Booking takes two minutes. The call does the rest.
No prep, no homework, no awkward pitch. You pick a time, we hop on Google Meet, and I share my screen while we look at your site together. Most people are surprised how much gets clear in 45 minutes.
1
Book your call
Fill out the short form with your name, email, and the site you want reviewed, then choose a time that works. That is the only step that asks anything of you.
2
We meet live
We hop on Google Meet and screen-share your site. I walk you through what I am seeing in plain language as we go, and you ask anything you want.
3
You leave with a plan
You finish with a clear, prioritized list of what to fix first, ranked by impact. It is yours to keep and act on, with us or on your own.
Who you’ll meet with
Showit SEO Expert, Stefanie Morris
Stefanie Morris is the founder of Morris & Co, known as MoCo.Marketing, an SEO and marketing consultancy. Morris & Co provides done-for-you SEO for creative entrepreneurs and independent law firms, with specializations in WordPress SEO, Showit SEO, image SEO, and generative engine optimization.
Stefanie spent nearly a decade working as a destination wedding photographer before founding Morris & Co, during which she built SEO systems that produced bookings in markets including Boston, Newport, and Aruba from her home outside of Charlotte, NC.
The free audit is the same first look she gives every client before a done-for-you engagement, walked through with you so you understand it.
10+ years in SEO
Showit + WordPress developer
Showit SEO Expert
Showit + WordPress developer
Showit SEO Expert
Done-for-You Services
Tired of DIYing your site?
The audit will show you exactly what to fix. Some weeks you want that plan and an afternoon to work through it. Other weeks you want it handled. If you would rather hand the whole SEO foundation to someone who does this every day, the Morris & Co VIP Day builds it for you in a single focused day, then trains it back to you to maintain.
- Your full technical and entity SEO foundation built end to end
- Author attribution, schema, and image SEO set up on your live site
- One focused day, done-for-you, then handed back to you with a walkthrough
Is This You?
Built for the business whose work is strong, but whose site isn’t showing it
The free audit is built specifically for creative entrepreneurs, wedding professionals, and independent law firms on any platform. We specialize in Showit SEO + WordPress SEO.
Book Your Audit
Free, live, and built around your site
No automated PDF and no obligation. Just 45 minutes, one on one, looking at your actual site together.
Free
45 minutes → 1:1 → no cost, no obligation
Every month the gaps stay invisible, the right clients keep finding someone else first. The audit makes them visible in 45 minutes.
What you’ll walk away with
Every audit ends with the same thing, clarity. Here is what is yours to keep when the call wraps, whether or not we ever work together.
- A live walkthrough of your own site
- Your three highest-impact fixes, ranked
- Clarity on your entity and schema gaps
- Your biggest technical issues, named
- Content and keyword opportunities
- Image SEO quick wins
- Whether DIY or done-for-you fits you
- A clear next step, with zero pressure
Before You Book
Your questions, answered
Is the audit really free?
Yes. There is no cost and no obligation. It is a real 45 minute call where I review your site with you, one on one. If you want help after, I will show you options. If not, you keep the plan and we part as friends.
What kind of sites do you audit?
Showit and WordPress sites for creative entrepreneurs and independent law firms. If you are on one of those platforms and your work is strong but your rankings are not, you are exactly who this is built for.
What actually happens on the call?
We hop on Google Meet and screen-share your live site. I walk you through what I am seeing in plain language, from entity and technical gaps to content and image SEO, and you ask anything you want as we go.
Will you try to sell me something?
No pitch. I will show you the three highest-impact fixes ranked by priority. If you would rather have them handled for you, I will explain how. If not, the plan is yours to keep and act on.
What do I need to prepare?
Nothing. Fill out the short form with your name, email, and the site you want reviewed, then choose a time. That is the only step that asks anything of you.
What if I would rather have it done for me?
That is the Morris & Co VIP Day. In a single focused day I build your full technical and entity SEO foundation, then hand it back to you with a walkthrough. The audit is the right first step either way.
Stop guessing at what’s wrong with your site, and find out for yourself.
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Ways to work with Morris & Co
From the VIP Day to ongoing done-for-you SEO, see every way Morris & Co can help your site get found.
