Author Page vs. About Page
Why an About page alone will not earn you author attribution, and what to publish instead. Read this and the rest of the SEO Ready™ blog.
The Gap
You write the content. Google doesn’t know it’s yours.
You have published blog posts with your name on them. You have shared your work. You have built a portfolio that proves what you can do.
But when Google crawls your website, it cannot connect your content to you. Not because your writing is unclear. Because the setup between Showit and WordPress has a gap: your username is an email address or a generic admin handle, so every post you publish competes on its own.
This is not a content problem. It is a configuration problem. The fix is specific, and it is well within your reach.
What Changes
When Google can identify you as the author
Set up correctly, your content carries your identity with it. Google can read your name, your credentials, your areas of expertise, and the structured data that connects all of it.
- Your posts are attributed to you by name in Google’s index, adding to a connected body of work rather than floating alone.
- Your author page becomes a structured profile Google can read and reference to assess credibility, the page Google’s own documentation ties to E-E-A-T signals.
- Your author schema markup tells Google exactly who you are, what you do, and which topics you cover.
- Your Showit site displays a professional author box on every post, linking readers and search engines to your full profile.
- Your content starts building the entity recognition that can lead to Knowledge Graph inclusion and stronger ranking signals site-wide.
Your expertise is real. The only question is whether Google can see it.
SEO Ready™ Authorship Framework
What’s Inside
Five components. Each closes a gap between your expertise and Google’s ability to see it.
Built for creative professionals on Showit + WordPress who want proper author attribution without hiring a developer.
01 → SOP + Video
WordPress Author Profile Setup
Create the correct WordPress user for author attribution: a proper FirstName LastName admin user, content ownership transferred, every field Google reads configured. Screenshots and video included.
02 → JSON import
ACF Author Field Group
A pre-built Advanced Custom Fields configuration: given name, family name, job title, areas of expertise (KnowsAbout), alumni, and social URLs. Import the file, fill in your details, done.
03 → WPCode snippets
Author Schema Snippets
Three snippets that generate Person schema, ProfilePage schema, and an author shortcode. Install WPCode, import from the private library, activate. No coding. Copy, paste, activate.
04 → Showit template
Showit Author Box Canvas
A designed author box pattern for your blog posts. Import with the provided Share Key, match it to your brand, and your posts display your name, photo, and bio. Schema shortcode already embedded.
05 → Configuration guide
RankMath SEO Configuration
A walkthrough for configuring RankMath’s author, local SEO, and social meta settings to work with the framework: enable author archives, set the correct author URL, configure your business entity type, and connect your authorship. Each setting documented with its purpose, so you understand what it does and why it matters.
How it works
Three steps, one afternoon
1
Install and import
Add three free plugins (ACF, WPCode, RankMath). Import the pre-built field group and snippets. No manual configuration yet.
2
Fill in your details
Complete your author profile and ACF fields with your name, credentials, expertise, and links. The checklist tells you exactly what goes where, and why.
3
Add to Showit and publish
Import the author box canvas with the Share Key, match it to your brand, and publish. Your site generates proper attribution and schema on every post.
Who you’ll meet with
Showit SEO Expert, Stefanie Morris
Stefanie Morris is the founder of Morris & Co, known as MoCo.Marketing, an SEO and marketing consultancy. Morris & Co provides done-for-you SEO for creative entrepreneurs and independent law firms, with specializations in WordPress SEO, Showit SEO, image SEO, and generative engine optimization.
Stefanie spent nearly a decade working as a destination wedding photographer before founding Morris & Co, during which she built SEO systems that produced bookings in markets including Boston, Newport, and Aruba from her home outside of Charlotte, NC. This framework is the same author attribution setup she implements for clients during SEO Ready™ VIP Days.
10+ years in SEO
Showit + WordPress developer
Showit SEO Expert
Showit + WordPress developer
Showit SEO Expert
Done-for-You Alternative
Tired of DIYing your site?
Some weeks you want the framework and an afternoon. Other weeks you want it handled. If you would rather hand the whole SEO foundation to someone who does this every day, the SEO Ready™ VIP Day builds it for you, author attribution included, in a single focused day.
- Full author attribution and schema set up on your live site
- Technical SEO foundation built end to end, not just authorship
- One day, done-for-you, then trained back to you to maintain
Is This You?
Built for the professional whose work speaks for itself, but whose website doesn’t say so
The SEO Ready™ Authorship Framework is built specifically for creative entrepreneurs, photographers, designers, and service providers publishing on Showit + WordPress.
This is for you if
- You publish blog content and want Google to recognize you as the expert behind it.
- You have real credentials and a body of work, and want your site to reflect it in a way search engines can read.
- You are comfortable logging into WordPress and following step-by-step instructions with screenshots.
Not the right fit if
- Your site is not built on Showit + WordPress. The templates and snippets are made for that combination.
- You want it implemented for you. That’s the VIP Day, not this framework.
- You don’t publish blog content. Attribution applies to published work.
SEO Ready™
One framework. Everything you need to connect your name to your content.
Buy once. Implement at your own pace. No subscription. No recurring fees.
$97
Less than a single hour with a WordPress developer, and the implementation stays on your site permanently.
Instant digital delivery → All files included → Lifetime access and future updates
The fix takes one afternoon. The cost of not fixing it compounds with every post you publish.
SEO Ready™ Authorship Framework
What’s included
- WordPress Author Profile Setup SOP
- Step-by-step video walkthrough
- ACF Author Field Group (JSON)
- Author Page Checklist
- Easy-intsall schema snippets
- Showit Author Box canvas
- RankMath configuration guide
- Private snippet library access
Before You Buy
Questions, answered
I’m a photographer, not a developer. Can I really do this myself?
Yes. The framework is built for creative professionals comfortable logging into WordPress and following instructions. Every step has screenshots and video. The snippets are pre-built; you import them with the WPCode plugin, not by writing code. If you can copy and paste, you can implement it.
My WordPress username is my email address. Will this fix that?
That is exactly the problem this solves. Because Showit’s WordPress integration won’t let you change an existing username, the framework walks you through creating a new admin user in the correct FirstName LastName format, transferring content attribution, and removing the old one, including how to back up your site first.
I already have an About page. Isn’t that enough?
An About page is visible to visitors but doesn’t generate the structured data Google uses to assess authorship. This framework adds three layers an About page can’t: a properly configured author profile, Person and ProfilePage schema, and an author box on every post linking to your structured profile. Your About page stays. This adds the technical layer beneath it.
Do I need to buy any plugins or paid tools?
No. The three required plugins (Advanced Custom Fields, WPCode, and RankMath) all have free versions that work with the framework. No premium purchases required to implement the full setup.
What if I’d rather someone did this for me?
The SEO Ready™ VIP Day includes full author attribution as part of a complete SEO infrastructure build, implemented for you in a single focused day. If done-for-you is what you want, start there.
Your expertise deserves to be recognized. Start here.
Explore More
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The SEO Ready™ Product Line
The Authorship Framework is the first of the SEO Ready™ frameworks. See the full lineup of DIY frameworks, workshops, and done-for-you offers.
