Image SEO Cheat Sheet for Creatives – Free Workbook

This is the best way to make your portfolio searchable on Google

A free 12-page workbook that walks wedding vendors through the three fields that decide whether Google can read your images: file names, alt text, and captions. Fill-in-the-blank formulas, before and after examples, and a 6-step post-event workflow.

100% Free

Image SEO Cheat Sheet for Wedding Vendors cover, a free SEO Ready resource from MoCo.Marketing

Free 12-page Image SEO Cheat Sheet

Image SEO Workbook


Free 12-page PDF → instant delivery → unsubscribe anytime

Image SEO for Wedding Vendors→File Names Google Can Read→Alt Text Without Keyword Stuffing→Captions That Tell the Story→Free SEO Ready™ Workbook→

Art studio table with portrait sketches, paint palettes, brushes, ink bottles, and water glasses scattered across easels

Your Image SEO Problem-Solved

Your work is beautiful, but unfortunately it’s nearly invisible to Google

Most wedding vendor websites have stunning galleries, but Google cannot read a single image. Every file is still named IMG_4521.jpg, with no alt text and no caption.

That means your best work isn’t showing up in search for the couples looking for a photographer, florist, planners, etc… in your area and style. The fix is not more photos. It is consistently filling three fields, before you upload.

This workbook gives you the exact system, with formulas and examples, so you never have to guess.

What You Get

Never skip these three fields before uploading

The Image SEO Cheat Sheet walks you through the three fields that decide whether Google can read your images, with a plain formula and real examples for each one. No jargon, no guesswork, and nothing you need a developer for.

  • The exact formula for file names, alt text, and captions
  • Before and after examples you can copy
  • A 6-step post-event workflow, that only takes about 10 minutes per event

Free 12-page PDF workbook → delivered instantly by email

Inside pages of the Image SEO Cheat Sheet for Wedding Vendors, showing the file name, alt text, and caption formulas

Your portfolio nor your photos are the problem. The empty file names, alt text, and captions are.

SEO Ready™ Images

Inside the Workbook

What the Image SEO Cheat Sheet Includes

Twelve pages, built for wedding vendors, that you can act on today.

Page 2 of the Image SEO Cheat Sheet, Why Image SEO Matters, with a black and white photo of hands on a laptop keyboard
Page 7 of the Image SEO Cheat Sheet, the Section Two opener on alt text, set on a black page beside a styled stationery photo
Page 11 of the Image SEO Cheat Sheet, What Google Sees: Before vs. After, comparing an unnamed wedding photo with an optimized one

01 → File names

A naming convention you use before upload

The exact, repeatable formula for descriptive file names, so Google can read every image instead of skipping over IMG_4521.jpg.

02 → Alt text

Alt text that tells Google who, what, and where

Write alt text that describes each photo clearly, without keyword stuffing, and makes your site more accessible at the same time.

03 → Captions

Captions that tell the story

Add captions that give context and keep visitors on the page longer, which strengthens the page around every image.

04 → The workflow

A 6-step post-event workflow

A simple routine that adds about 10 to 15 minutes per event and puts your portfolio ahead of 90% of creative websites.

How It Works

From invisible-to-search, SEO Ready™ galleries in three steps

No login, no course portal, no homework. The workbook arrives by email, and you put it to work on your very next gallery.

1

Sign up

Fill in your first name and email, then hit send. That is the only step that asks anything of you.

2

Check your inbox

The workbook lands in your inbox within minutes, as a 12-page PDF you can read in one sitting.

3

Use it after your next event

Follow the 6-step workflow before you upload. It adds about 10 to 15 minutes per event and puts your portfolio ahead of 90% of creative websites.

Stefanie Morris, founder of Morris & Co. Marketing, in a white suit smiling over her shoulder
Who’s behind it

Showit SEO Expert, Stefanie Morris

Stefanie Morris is the founder of Morris & Co. Marketing, the SEO and marketing agency behind MoCo.Marketing, providing done-for-you SEO for creative entrepreneurs, law firms, and wedding professionals who are done being invisible online.

With specializations in WordPress SEO, Showit SEO, image SEO, and generative engine optimization, she creates customized marketing & SEO strategies that leverage your expertise to drive leads that align with your ideal client profile.

Stefanie spent nearly a decade working as a destination wedding photographer before founding Morris & Co. Marketing, during which she built SEO systems that produced bookings in markets including Boston, Newport, and Aruba from her home outside of Charlotte, NC.

The workbook distills the same image SEO system she builds into every done-for-you engagement.

Prefer One-on-One?

Prefer a day dedicated just to you?

If you would rather have undivided attention, the SEO Ready™ VIP Day is a full day focused on just your site. Together we’ll work one-on-one through your SEO foundation, with your image workflow set up alongside the rest, at your pace and on your priorities.

  • A full day focused on your website alone, one-on-one
  • Your broader SEO foundation built with you, image workflow included
  • Personal guidance on your own galleries, start to finish
  • A clear plan to carry forward after the day

Who It Is For

Made for artists, photographers & wedding professionals with image-heavy sites

Whether you are a photographer, florist, event planner, live wedding painter, or a wedding professional, this workbook gives you a system you can start using today.

This is for you if

  • You are a wedding photographer who wants your galleries found in search.
  • You are a florist, planner, or live painter with a portfolio-driven site.
  • Your images are still named IMG_4521.jpg with no alt text or captions.

Not for you if

  • You want a paid ads shortcut instead of images that rank organically.
  • Your site has no galleries or portfolio images to optimize.
  • You would rather have your whole gallery optimized for you. That is SEO Ready™ Portfolio Images.

FAQs

Your Image SEO Workbook FAQs

Is it really free?

Yes. The workbook is completely free, with no credit card and no obligation. It lands in your inbox by email right after you sign up.

Will this work for my site, Showit or WordPress?

Yes. The three fields, file names, alt text, and captions, work the same on Showit, WordPress, and most platforms. The workbook walks you through them wherever your gallery lives.

Do I need to be technical to use it?

No. It is written for the business owner, not a developer. Every section gives you a plain formula and real examples, so you can follow along without guessing.

How much time does it take?

You can read it in one sitting, and the post-event workflow adds about 10 to 15 minutes per event once it becomes a habit.

What happens after I sign up?

You get an email within minutes with your workbook, plus the occasional SEO Ready™ note for creative entrepreneurs. Unsubscribe anytime.

Make sure your best work is actually seen by your ideal clients.

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See the full library of SEO Ready™ freebies for creative entrepreneurs, law firms, and wedding professionals.

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From the Blog

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Practical, research-backed posts on WordPress SEO, Showit SEO, image SEO, and generative engine optimization.

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