Why your site isn’t ranking, and it isn’t your content
The configuration and entity gaps that hold creative and law firm sites back, and what to do about them. Read this and the rest of the blog.
Website Migration
Move your website without losing the rankings you’ve earned
Website Migration is a done-for-you service from Morris & Co, known as MoCo.Marketing, that moves established websites to Showit or WordPress without losing the traffic and rankings they have earned. It is not enough to install a new design and switch the CNAME records. A successful migration takes careful planning and mapping of your current keyword rankings, page URLs, and site structure changes.
Done-for-you
Project-based service
Project-based service
Website Migration
A planned, tracked move to Showit or WordPress that protects the traffic and rankings your current site already earns.
Inside the project
- Technical SEO audit of your existing site
- Keyword and URL mapping with a full 301 redirect strategy
- DNS documentation and migration handled for you
- Post-migration SEO audit and monitoring
Complimentary discovery call → No obligation
The Service
What is a website migration?
A website migration is the process of moving a website from one platform or host to another while preserving its content, URLs, and search rankings. Website Migration from Morris & Co is the done-for-you version of that process, built around SEO preservation for sites moving to Showit or WordPress.
Morris & Co provides the service remotely for creative entrepreneurs and independent law firms across the United States, from a home base outside Charlotte, NC. Migrations arrive from platforms including Squarespace, Wix, Pixieset, Format, and older WordPress builds.
The Risk
A new website should not cost you your rankings
Your current site has history. Pages that rank, links that point to them, and traffic that finds you every month. A migration moves all of it at once.
Done casually, a migration quietly breaks that equity. URLs change without redirects, metadata disappears, DNS records get lost, and Google meets a site it no longer recognizes.
A planned migration works the other way. Your keyword rankings, page URLs, and site structure are mapped before anything moves, so the new site inherits everything the old one earned.
A successful migration is planned, mapped, and measured. Not just switched on.
What Changes
A better site, with your SEO intact
Migrated right, a new site is an upgrade, not a risk. Here is what the move looks like on the other side.
- Every existing URL maps to a thorough 301 redirect, so visitors and search engines land where they should.
- Your keyword rankings are documented before the move and monitored after it, so nothing slips silently.
- DNS records are documented, moved, and updated for you, including the CNAME records and the rest of the technical details.
- Tracking and Google Search Console are updated so the new site is crawled and measured from day one.
- A complimentary post-migration SEO audit confirms what the move fixed and flags any gaps it caused.
DIY website migrations lose up to 40% of their original organic traffic.
Plan the move before you make it
Website Migration Process
Three phases, one clean move
Data-driven, client-focused migration services. Every Morris & Co migration moves through the same three phases, so you always know where you are and what comes next.
01 → Phase one
SEO audit of the existing site and goal planning
Your existing site is audited and measured before anything moves, and we align on what the new site needs to do.
02 → Phase two
Research and strategy
Data decides the plan: your keyword rankings, your page URLs, and the pages the new site needs.
03 → Phase three
Technical SEO and on-page optimization
The move itself: 301 redirects, on-page SEO, DNS records, and a tracked, tested launch.
The result
A new site that keeps what the old one earned
Every URL redirected, DNS updated, rankings monitored, and a complimentary post-migration SEO audit in hand.
Benefits
Benefits of website migration
A migration is more than a risk to manage. Done right, it is the business’s opportunity to upgrade the foundation the website runs on, all in one move.
01 → Navigation
Improved navigation
Menus, internal links, and page structure reorganized around how your clients actually move through your site.
02 → Responsive design
Improved responsive design
A clean, current mobile experience on every device, built to modern standards.
03 → Integrations
Improved integrations
Booking, email marketing, galleries, and payments connected cleanly on the new platform.
04 → Scalability
Increased scalability
A platform with room to grow, so the site scales with your business instead of boxing it in.
05 → Security
Site security
Modern hosting and platform security that protect your site, your content, and your visitors.
How It Works
Inquiring takes five minutes. The process takes care of the rest.
The timeline depends on the size of your site and the platform you are moving from, and it is scoped clearly on your discovery call. You will know what to expect at every step.
1
Audit and goals
An audit of your existing site and an evaluation of the new site’s goals. Starting with a technical SEO audit of your existing site and a one-on-one strategy call, we’ll work through all of the particulars regarding your website migration.
2
The plan
This is the part where we let the data do the talking. No matter which website platform you’re migrating from, migration is a complex process, so we plan and prepare the old and new sites, and we determine which pages the site needs before we begin designing.
3
The launch
Layering your goals with your data and combining your visual branding, we execute the migration to the new site. Don’t worry, we’ll even handle the CNAME records and all that other techy mumbo-jumbo.
Website Migration Reviews
“I’m about to raise my prices because I’m booking on a very regular basis and most inquiries are from Google!”
Natasha Sewell → Client review
Who you’ll work with
Showit SEO Expert, Stefanie Morris
Stefanie Morris is the founder of Morris & Co, known as MoCo.Marketing, an SEO and marketing consultancy. Morris & Co provides done-for-you SEO for creative entrepreneurs and independent law firms, with specializations in WordPress SEO, Showit SEO, image SEO, and generative engine optimization.
Stefanie spent nearly a decade working as a destination wedding photographer before founding Morris & Co, during which she built SEO systems that produced bookings in markets including Boston, Newport, and Aruba from her home outside of Charlotte, NC.
Migration is the riskiest moment in a website’s life, and it is where that experience matters most. When you work with Stefanie, the person mapping your redirects is the same person who built the SEO strategy behind them, and you work directly with her through the entire move. Morris & Co provides website migration remotely for clients across the United States.
10+ years in SEO
Showit + WordPress developer
Showit SEO Expert
Showit + WordPress developer
Showit SEO Expert
Another Path
Migrating and redesigning at the same time?
Many migrations happen because the business has outgrown the old site. If you want a new custom design built along with the move, SEO Ready™ Website Design folds the migration into a full design project, so it all happens inside one engagement.
- Custom Showit design built on keyword research and site architecture
- Migration and 301 redirect strategy included in the build
- One project, one timeline, one person handling both
Is This You?
Built for the business with rankings worth protecting
Website migration is precision work for established sites moving platforms, so let’s make sure it fits before you inquire.
Check what sounds like you
Investment
Investment and timeline
Your rankings are an asset. A planned migration is how you keep them.
Website migration starts at $2,000. The final investment depends on the platform you are migrating from, the number of pages, and the complexity of the new site, so every project is custom quoted after your discovery call.
Starting at
$2,000
Timeline scoped on your call → Payment plans available
Recovering rankings after a broken migration costs far more than migrating carefully the first time.
5 minute inquiry → Reply in 2 business days → No obligation
What’s Included
What your investment includes
- Technical SEO audit of your existing site
- One-on-one strategy call and goal planning
- Keyword ranking and URL mapping
- Full 301 redirect strategy, implemented and tested
- DNS documentation, migration, and updates
- Tracking and Search Console updates
- Launch testing and go-live
- Complimentary post-migration SEO audit
A new custom design is a separate engagement. If you want design and migration together, SEO Ready™ Website Design includes both.
Before You Inquire
Your questions, answered
What is involved in a website migration?
A website migration with Morris & Co involves establishing tracking, creating and implementing a thorough 301 redirect strategy, documenting existing DNS records and then moving and updating them, and a complimentary SEO audit after the migration is complete. That final audit confirms what the move fixed and flags any gaps it mitigated or caused, so nothing is left to guesswork.
What are the steps in a website migration?
The steps in a website migration are:
- Planning
- DNS documentation
- DNS migration
- 301 redirect execution
- Launch
- Post-launch review
- Ongoing monitoring
Morris & Co documents each step, so you always know where your migration stands.
How much does a website migration cost?
Website migration with Morris & Co starts at $2,000. The final investment depends on the platform you are migrating from, the number of pages, and the complexity of the new site, so every project is custom quoted after a complimentary discovery call. Payment plans are available.
How long does a website migration take?
How long a website migration takes depends on the number of pages, the platform you are moving from, and the complexity of the new site. Morris & Co scopes the timeline on your discovery call and documents every phase, so you know what to expect from planning through post-launch monitoring.
How can I migrate my website without losing SEO?
To migrate your website without losing SEO: carefully consider your new website host to make sure it meets the needs of your business now and as you grow, create backups of your current site, audit the existing site, determine the URLs of the new pages, plan 301 redirects, update DNS records, implement redirects and test the new site, carry your on-page SEO over from the old site, update Google Search Console for a fresh crawl, and monitor for changes. That is exactly the checklist this service runs for you.
How does website migration affect SEO?
Website migration affects SEO through changes in site navigation and structure, downgraded responsiveness and security, and the lack of a thorough 301 redirect process and proper on-page SEO. You mitigate those risks by working with a professional, so the move protects your rankings instead of gambling with them.
What website platforms do you suggest when migrating?
When migrating, Morris & Co suggests Showit and WordPress. They are the gold standards for creative entrepreneurs and independent law firms. You can read more about the platforms we suggest, and the ones we don’t, on the blog.
Ready to migrate your site?
Keep Going
The Blog
All Services
More from Morris & Co
The full Morris & Co lineup
Migration is one path. See the full lineup of done-for-you SEO services, VIP Days, custom website design, and SEO Ready™ frameworks.
